AI Insights · Timothy · January 2023
Top 5 Photo and Video Apps in New Zealand for Q4 2022
Discover the performance trends of the top 5 photo and video apps in New Zealand during Q4 2022, with data from Sensor Tower.
In the fourth quarter of 2022, the top 5 photo and video applications in New Zealand showed varied performance in terms of downloads, revenue, and active users. Here's a closer look at the trends for each app, based on data from Sensor Tower.
CapCut - Video Editor saw significant growth in weekly downloads, starting at around 5.8K in early October and peaking at approximately 21.7K in mid-December. The app's weekly revenue fluctuated, reaching a high of $53 towards the end of December. Weekly active users increased steadily from 106K in late September to 155K by the end of the quarter.
Instagram maintained a consistent download rate throughout Q4, with numbers hovering around 8.6K to 11.7K. Weekly revenue showed a rising trend, peaking at around $1K in mid-December. The app's active user base remained stable, averaging around 1.6M users each week.
YouTube: Watch, Listen, Stream experienced steady weekly revenue, starting at approximately $38K and climbing to nearly $49K by the end of December. Weekly downloads were relatively stable, with a notable increase to about 9.9K in the last week of December. Active user numbers fluctuated slightly, ending the quarter at around 3.1M.
Snapchat had a varied performance in terms of weekly downloads, starting at 7.2K in late September and increasing to approximately 9.7K by the end of December. Weekly revenue saw peaks and troughs, with a high of $11.2K in mid-December. Active users remained relatively stable, averaging around 1.2M weekly.
Lensa AI: photo & video editor displayed a remarkable surge in weekly downloads, skyrocketing from 92 in late September to about 23.5K in early December. This was reflected in weekly revenue, which peaked at approximately $36.8K in the same period. Active users also saw a significant increase, reaching around 30.5K by early December before settling at 7.4K by the end of the month.
These insights demonstrate the dynamic nature of the photo and video app market in New Zealand. For more detailed insights and data, visit Sensor Tower.
